Bracap · B2B travel · internal tooling · 2026
An internal tool that found 27% of clients were quietly losing money
Bracap was closing deals without knowing which ones paid. We built an internal tool that captures every hour worked and tells leadership, in real time, which clients are quietly draining margin.
27%
Most clients flagged unprofitable once we tallied real hours.
Bracap is a B2B travel agency — small team, complex sales. Each engagement is a different mix of research, sourcing, coordination, and after-care, spread across days or weeks. Pricing was set up-front, but nobody was measuring whether the price held up against the actual hours spent. The team had a gut feeling some clients were underwater. Nobody knew which.
Spreadsheets had been tried. They lasted three weeks, every time. Asking everyone to log hours retroactively was both unreliable and unloved. Without trustworthy time data, every conversation about which clients to keep was opinion. Bracap wanted live, honest margin numbers without turning the team into time accountants.
Designed a single-purpose tool around one non-negotiable rule: one active timer per person. Start work, stop work — that's the entire surface for the team. No retroactive entry, no manual minutes.
Linked every timer to a project and a client so hours-per-project becomes a real number instead of a guess. Employees never see prices; leadership sees both.
Computed margin live, per project and per client, comparing real hours at fully-loaded cost against the closed price. Nothing is permanently deleted when projects move — items are archived and recoverable.
Built automatic checks that verify every margin calculation on every read — so the numbers can be trusted, and future tweaks to cost models don't quietly break old reports.
27%
60% of our clients discovered they were unprofitable once we tallied actual labor hours.
100%
of project hours captured automatically — no retroactive entry
every Monday
leadership sees actual margin results, not a quarterly forecast
- React
- Fastify
- Prisma
- Postgres
- Vitest
- Railway
More on what we do for
B2B travel agencies